There has been an upsurge of interest recently in the use of metallic pigments. Metallic pigments are found in many objects that we use everyday from household items and sports goods to the coatings on scratch cards. Colour is one of the key factors that influences a customer buying a retail product. In the ‘fashion markets’, visual appearance is particularly important and tends to come well ahead of functionality. It is in these markets that metal pigments come into their own.
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